Bitcoin isn't for payments?
While that may be the popular narrative of late, don't tell that to Bellatorra Skin Care, a luxury brand that has found the opposite as it's expanded internationally into markets such as China and India.
Not only is bitcoin (which has seen years of declining interest from merchants as the network bumped up against its limits) a sought-after choice for business-to-business (B2B) payments, but for retail payments, other cryptocurrencies are finding a foothold as well.
“We expanded our business internationally this past year, and have had strong demand [for cryptocurrency] from customers in markets such as China and India, where fiat cross-border transactions have inefficiencies,” said Nathan Halsey, the CEO of Bellatorra, based in Beverly Hills, California.
Halsey told CoinDesk:
“We have found cryptocurrency to be a viable solution for resolving these challenges, and we see other companies with international business adopting the same prac..