Europe’s sweeping privacy law GDPR goes into effect May 25th, and Facebook is being forced to push users through new agreements to terms of service changes required to comply with the law. That’s why Facebook CFO David Wehner warned that “we believe MAU or DAU might be flat or down in Q2 due to the GDPR rollout.” He also said that while Facebook doesn’t expect a significant impact on ads from GDPR, there may be a slight impact and it will be monitoring for that. Wehner notes that GDPR will impact the global online advertising industry so it may be hard to tell what the exact repercussions are for Facebook.
“Fundamentally we believe we can continue to build a great ads business” while continuing to protect people’s privacy, Wehner explained. He said what’s important is Facebook’s relative value to advertisers, which theoretically shouldn’t change since all ad platforms are impacted by GDPR.
We’ll have more analysis soon.