April is National Volunteer month, and in time with this event State Farm® has conducted an interesting survey which reveals key insights into what motivates people to volunteer.

The study found that that only 23 percent of younger millennials currently volunteer, compared to 46 percent of older millennials (those who are married, have kids, or own a home). State Farm research confirms what others have found, that younger people are looking to align their giving opportunities with their life goals.

Millennials have supplanted Baby Boomers as the largest population group in the United States, and as a result they have the biggest potential to influence volunteerism. With that in mind the study offers several useful tips for engaging young professionals in volunteer activities:

  • Show the impact: People want to know their work was worth it. Forty-three percent of older millennials and 34% of younger millennials say seeing the impact of their time and talent reaffirms their commitment to give back.
  • Career development: Forty percent of older millennials and 35% of younger millennials said offering opportunities to help their career or job search would boost their willingness to volunteer.
  • Knowledge is power: The prospect of gaining expertise in a certain area or learning a new skill inspires more people to get involved. Forty percent of older millennials and 31% of younger millennials say this opportunity would make them more likely to volunteer.
  • The more the merrier: Both groups agree, being able to participate with friends (44% older millennials, 35% younger millennials) or meet new people (28% older Millennials, 22% younger millennials) plays a large role in their decision to volunteer. In fact, one in five millennials reported finding a significant other through volunteering!

For more about how the insurance industry is committed to our communities read the latest issue of I.I.I.’s Impact magazine

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